This lecture weaves together Daniel H. Pink’s 'Drive: The Surprising Truth About What Motivates Us' with contemporary research on motivation, offering a dynamic exploration of what truly drives us. By blending Pink’s focus on autonomy, mastery, and purpose with empirical findings on intrinsic and extrinsic motivation, SMART goals, visualization, affirmations, and reward systems, we’ll uncover actionable strategies for sustaining motivation in both personal and professional contexts.