This lecture fuses the actionable frameworks of 'The Lean Product Playbook' by Dan Olsen with cutting-edge research on market expansion, product development, and strategic partnerships. We’ll explore how Olsen’s iterative, customer-centric approach aligns with and sometimes diverges from modern research-backed tactics like design sprints, agile models, and diversification. By weaving together the book’s practical playbook and the latest industry data, you’ll gain a nuanced, step-by-step understanding of how to grow your product and expand your market reach.