Product Growth Strategies

Product Growth Strategies

Effective Strategies for Product Growth and Market Expansion

Based on book

The Lean Product Playbook

by Dan Olsen

A step-by-step framework for reaching product–market fit through lean experimentation, MVP design, and iterative validation

The Lean Product Playbook
This lecture fuses the actionable frameworks of 'The Lean Product Playbook' by Dan Olsen with cutting-edge research on market expansion, product development, and strategic partnerships. We’ll explore how Olsen’s iterative, customer-centric approach aligns with and sometimes diverges from modern research-backed tactics like design sprints, agile models, and diversification. By weaving together the book’s practical playbook and the latest industry data, you’ll gain a nuanced, step-by-step understanding of how to grow your product and expand your market reach.